Brian Greer is a native of Knoxville, Tennessee and holds a bachelor’s degree in business administration from the University of Tennessee. While his formal education certainly speaks to his entrepreneurial spirit, Brian’s true passion has always been video production and the art of filmmaking. Whether it was playing with his father’s video camcorder as a young boy, attending film festivals to promote his latest project, or shooting public service announcements for non-profit organizations, Brian has spent most of his life in the world of film and television. The culmination of all his education, experience and passion is GX Media.
Not many college freshmen start their own business at eighteen years of age, but that is exactly what Brian and his then-business partner did when they started a company specializing in retail and wholesale sales and distribution of sports entertainment media. Brian used his experience in web design to set up a successful e-commerce model which allowed the company to establish an international customer base. In 1999, Brian started Generation Extreme, an offshoot web start-up specializing in collectible pop-culture merchandise. In addition to developing his business, Greer was making his mark at UT, gaining membership to the prestigious Phi Eta Sigma Honor Society.
In 2000, the Generation Extreme retail store was opened in Oak Ridge, Tennessee. Between his studies at UT, Brian was honing his skills at web design and video editing. In an effort to expand beyond the retail market, the company began offering video production, graphic design and website development services. As retail sales waned, this new media-based extension of Generation Extreme grew into what would eventually become the GX Media of today.
By the end of 2001, Brian had designed over 100 VHS and DVD box covers and created websites and other promotional materials for businesses in Tennessee, Kentucky, Georgia, Texas, Florida, Pennsylvania, New Jersey and Rhode Island. He was also filming and editing sports entertainment events regularly, as well as preparing fully-packaged VHS tapes and DVDs for his clients for retail and wholesale distribution.
Early Years of GX Media
Following graduation in May of 2002, Brian spent his time cultivating new business ventures. Brian bought out his former business partner and officially re-branded Generation Extreme as GX Media in an effort to focus exclusively on media production. As sole proprietor of the company, Brian kept himself very busy over the next year refining his craft, studying new technologies and networking with local businesses. He also decided to follow up on his dream of being a filmmaker.
In 2003, Brian co-wrote, co-directed, co-produced, and edited Atrophy, a psychological film depicting one man’s struggles with guilt, love, and forgiveness. Atrophy debuted at the New York International Independent Film and Video Festival in 2003 and was official selection at the New York Short Film Festival in 2004. Brian won the award for “Best East Tennessee Film” at the 2005 15 Minutes of Fame Film Festival for Escape. Greer and Rogers have gone on to collaborate on many different projects and business ventures over the years, and together they have been featured in the Knoxville News Sentinel’s Business Spotlight section, as well as City View Magazine.
In the summers of 2005 and 2006, Brian worked with the Metropolitan Drug Commission to produce a series of public service announcements warning at-risk teens about the dangers of smoking, marijuana, and abusing alcohol and prescription pills. The spots continue to run on local network affiliates in the Knoxvillle area, and one of the PSA’s was featured nationally on NBC’s The Today Show.
In 2007, Brian traveled to Vietnam and Thailand to film the documentary, “Eyes of the World.” He also edited and executive produced the slam poetry documentary 4 Walls.
Every Day Is Something New
Today, with over 15 years of media production experience, Brian continues to do what he loves. Between his day job and GX Media, Brian also heads up an independent film production company called Brass Knuckles Productions. Through GX Media, Brian has had the opportunity to network with many talented and creative individuals who, like himself, strive for perfection in their craft. Brian feels very blessed to continue to be able to do what he has been doing for so many years and looks forward to learning something new each day and seeing where life will take him next.
Brian Greer: Today
Brian currently works as a web and social media specialist for East Tennessee Children’s Hospital.
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